Long-form thought leadership materials such as white papers, eBooks and brochures are powerful ways to establish credibility in your industry.
In the examples below, I collaborated with marketing teams, subject matter experts, external third-party research companies and digital teams to create useful, meaningful collateral that educates potential customers and helps brands become leaders in their industries.
Sweet, Sustainable Innovations in Confectionery Packaging
I was hired by WestRock to create marketing materials around their confectionery packaging offerings. The deliverables included this long-form brochure.
The Future of Retail SaaS White Paper
I worked with the client to create a white paper describing how new technology is transforming the customer experience in
brick-and-mortar retail and how retailers can get the best ROI.
Retail Technology Sustainability White Paper
The client requested a white paper describing how their solutions and products help their customers be more sustainabile.
Building a Digital Blueprint of the Phyiscal Store eBook
In conjunction with TrueVUE and Retail Info Systems (RIS), I developed content for this eBook that shows how inventory management can reveal insights into shoppers and how retailers can use this information to create a better customer experience.
Empowering the Next Generation
of Loss Prevention eBook
In conjunction with Sensormatic and Retail Info Systems (RIS), I developed content for this eBook that shows retails how to use loss prevention SaaS technology can help reduce shrink.
