Sample Portfolio
Hi, my name is Kristen Read.
I am a professional marketing copywriter, editor and content strategist with nearly 20 years of experience helping B2B brands create effective marketing communications to create brand awareness, enhance the user experience and drive sales.
Together, we can create a content plan and supporting materials to help increase conversion, boost web traffic, fine-tune your messaging and create a consistent brand experience across all channels.
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Below is a small sample of my brand copywriting, content strategy and project management work focuses primarily on sustainability messaging, brand awareness and technology. For a larger assortment of samples, please contact me.
My role: Lead copywriter, project manager, content strategist
Description: This white paper describes how the brand offers solutions and products help their customers be more sustainable now and in the future.
My role: Lead copywriter, content strategist and project manager.
Description: E-book focused on the Internet of Things and retail, including how new technology is transforming the customer experience in
brick-and-mortar retail stores.
My role: Lead copywriter, content strategist and project manager
Description: As part of a larger marketing launch campaign, this landing page was designed to promote the brand's new, innovative anti-theft security tag.
My role: Copywriter, content strategist, project manager
Description: This retail technology brand needed a print ad designed to thank their customers for helping them protect over 50 billion items around the world with their loss prevention solutions.
My role: Lead copywriter
Description: This long-form brochure is part of a larger campaign promoting how their brand and confectionery products help promote sustainability and meet the demands on conscious consumers today. around their confectionery packaging offerings.
My role: Lead copywriter, creative direction, project manager:
Description: Product marketing video developed to showcase the brand's retail SaaS in-store loss prevention system. This SaaS uses Artificial Intelligence (AI) and Machine Learning (ML) to anticipate store needs from inventory to product placement. This was translated into nine languages for global use.
My role: Lead copywriter, content strategist and project manager.
Description: This comprehensive catalog of loss prevention products serves as a sales enablement tool used by business divisions worldwide. This is a large document, if you are unable to download, please contact me for a copy.
