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Content Strategy
Our comprehensive content strategies help ensure you are presenting a clear, coordinated marketing message to your target audience, across every channel. They include plans for topics for materials like blogs, social media, email campaigns, video scripts, eBooks, infographics, web content and more.
We provide the topics and framework summary for marketing materials that you can pass on to your writers, communications team or digital team to help with creation.
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We also offer writing and editing services to execute the strategy plans, if that’ something your business needs.
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Editorial Calendars
A content strategy outlines your goals and overarching messaging. To put this plan into action, you need an editorial calendar, or a content calendar, to show what will be posted, when it will be posted and where it will be posted.
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Here at The Wren Agency, we offer calendars in 3- and 6-month ranges to help keep you on track with posting your content.
These calendars can include:
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Blog posts
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Email campaigns
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Marketing campaigns
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Web content updates
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Infographics
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Video releases
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Customer communications
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Paid media
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Social media
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eBook launches
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Events
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Holidays
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And much more
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Copywriting & Editing
After you have your content strategy and calendar solidified, it's time to start writing. And we’re ready to help you at any step of the way. Whether you’re short on writers and need help developing copy or short on editors and need to ensure clear, consistent, correct messaging that’s on brand and on-time, we’re here to help.
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Content Audits & Reviews
Are you unsure how much content you have? Or how much is of the content you have is useful? Our content auditing service can help you look back at your communications and see what you can repurpose, revise or remove to keep your messaging as strong as possible.
We also offer content review services that takes a look at you existing marketing content from a branding and quality perspective and makes recommendations on how to take it to the next level. We help by weeding through your digital and print content, determining if changes are needed and making specific changes to keep your content up-to-date and on-brand across all channels.
Let's Work Together
Contact us to set up a free consultation meeting to discuss your content marketing needs.