Video Scripts & Editorial Direction

Videos are a powerful and direct way to connect with your target audience and share your brand's story. But they need to be quick, catchy and informative to make an impact. 

Below are some examples of videos that utilized our team's skills in copywriting, editing and editorial direction.  

Video Script & Creative Direction

The client wanted to showcase their retail SaaS in-store system, that uses Artificial Intelligence (AI) and Machine Learning (ML)  to anticipate their store needs from inventory to product placement. This was translated into nine languages for global use.

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Retail Technology eBook

The client, a product marketing leader, requested an eBook describing their brand's ability to use Radio Frequency Identification (RFID) technology to help a better shopper experience in their stores.

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Infomercial Campaign - TV and Web

I worked with the client, production and marketing teams to develop complementary communications supporting this exercise program. This included web content, recipes, nutrition and supplement guides, email campaigns and script reviews.

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Beauty Blog

The client needed a ghostwriter to create regular blog posts and eNewsletter articles that established them as a thought leader in the natural beauty space and promoted their product line.

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Technology, AI, SaaS Web Copy 

Working with the IT, marketing and digital teams, I created the content strategy, navigation for this global website available in 15 languages. I also wrote, reviewed or served as editor for the web content for all pages, combining the information and data from three brands under one new cohesive name.

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Technology Brand Anthem Video

The client was looking for a brand storytelling video with no script or voiceover, only text on screen. We believe this approach best served their target global audience. 

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Event Materials 

The client wanted their message to grab the attention of their target audience and encourage them to schedule a meeting to discuss their needs. We crafted the content for the presentation slides, fact checked, researched, wrote the script and hired the presenter for the large-scale industry event. 

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Case Study 

The client requested an editor to complete the writing for this case study and edit in accordance to their brand and writing guidelines. 

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