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Video Scripts & Editorial Direction
Technology, AI, SaaS Web Copy
Working with the IT, marketing and digital teams, I created the content strategy, navigation for this global website available in 15 languages. I also wrote, reviewed or served as editor for the web content for all pages, combining the information and data from three brands under one new cohesive name.
The client wanted their message to grab the attention of their target audience and encourage them to schedule a meeting to discuss their needs. We crafted the content for the presentation slides, fact checked, researched, wrote the script and hired the presenter for the large-scale industry event.
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